Irrational "campaign at a low price"
More than 7000 our country already has a size of wire and cable enterprises, is more than 97% of the private nature of the small and medium-sized enterprises, some enterprises don't have production capacity, quality control and testing capabilities, with focus on low-end products, overcapacity, enterprise in order to immediate interests, are at a low price in the market, "do not cover the price of material" farce.In addition, low price, some companies won the bid, moral phenomenon such as unscrupulous, compounded the industry "price
competition".Based on industry generally have low price campaign to weaker corporate profitability.Shanghai cable Wei Dongceng, director of China's wire and cable in 2012 expo and summit in product quality, wire and cable industry sales net profit margin is less than about 5% on average, there are a number of manufacturers and even less than 3%. Have experts point out that, in the "low price" of wire and cable industry, the price has not been returned to the range of reasonable profit, which affects not only industry enterprises, even the electric wire electric cable end users.
Squeeze the profits of many factors 2011 industry sales, management, financial expenses amounted to 25.4%;At the same time as the raw material, electricity, logistics cost, environmental cost, land price rise, enterprise management costs continue to rise.According to understand, wire and cable industry in China accounted for over 80% of the total cost, cost of raw materials, the main cost focused on copper and aluminum metal materials.Usually every 5% rise, the price of raw materials, product gross margin decreased by 4%. In addition, in 2012 two accounts receivable, and finished goods inventory amount is 226.1 billion yuan, up 10.6% from 2011, accounting for 47.9% of the proportion of liquid assets.Should collect high amount, July 1-2012 industry should collect the amount of 183.2 billion yuan, up 12%;Should collect the amount of sales growth rate higher than the growth rate of 3.58%. Under the condition of the high cost of financing for smes, the two capital takes up increase faster, make enterprise capital precipitation, seams, wire and cable enterprise profit has been eroded.
"Low prices" knock-on effects Wire and cable, in fact, counterfeiting is industry bring a chain reaction of "low price".Market competition environment, the price is low if according to the enterpriseThe national standardProduction, strict implementation process, is bound to be losses. In addition, corporate profits will be squeezed, industry average profit margin has been falling, enterprise is difficult to guarantee reasonable profit.Some unscrupulous moral enterprise risks, and ultimately through the "corners", "reduce cable" and "shoddy" despicable means such as profit, wire and cable is difficult to guarantee product quality. According to understand, the fire happened year after year more than half of electrical fire, more than 50% caused by cable short circuit.Inferior wire and cable into the market and major engineering projects, easy to cause fire accident, causing economic losses at the same time, also easy to cause the bad social influence.Although the price is not the only measure of the quality of productsstandard, but the price must be the important of product quality, if the "do not cover the price of material", and what about the quality． |
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Wuxi Sunan Electrical Machinery Co., Ltd. Alibaba site
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